Thursday, May 8, 2008

WilliWear "The Start"


1976--Company Started with partner Laurie Mallet (Digits)

Clientile: Common Person to the Wealthy and Prominent.

Aim: To design clothing that was stylish yet affordable.

*Favored Natural Fabrics---Practical for average consumer
Trips to India

“Models pose in clothes, People live in them”

First Collection
*12 Piece
*Hallmark of Willie Smith Designs
--natural fabrics,
--relaxed, comfortable fit,
--colorful and eye-catching material
--reasonable price tag

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