Thursday, May 8, 2008
WilliWear "The Start"
1976--Company Started with partner Laurie Mallet (Digits)
Clientile: Common Person to the Wealthy and Prominent.
Aim: To design clothing that was stylish yet affordable.
*Favored Natural Fabrics---Practical for average consumer
Trips to India
“Models pose in clothes, People live in them”
*Hallmark of Willie Smith Designs
--relaxed, comfortable fit,
--colorful and eye-catching material
--reasonable price tag