Acronym "For Us By Us"
FUBU was started to compete with companies such as Nike and for the local youth of Queens
Team FUBU felt like Nike was profiting from New York street fashion without giving back to the community
FUBU is not just exclusive to African-Americans their clothes are worn by many people of other backgrounds
Platinum FUBU, FUBU footwear for men and women, active wear, swimwear, watches, FUBU suits, and FUBU tuxedos