*Wanted Clothes to be affordable for the common person.
*Took the business of having fun very seriously and it showed in his clothes.
*Aware of what was being worn on the streets.
"Being black has a lot to do with my being a good designer. My eye will go quicker to what a pimp is wearing than to someone in a gray suit and tie." Willie Smith
"For real People in real situations in real places" Willie Smith
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