"I don't design clothes for the Queen, but for the people who wave at her as she goes by."--Willie Smith
*Wanted Clothes to be affordable for the common person.
*Took the business of having fun very seriously and it showed in his clothes.
*Aware of what was being worn on the streets.
"Being black has a lot to do with my being a good designer. My eye will go quicker to what a pimp is wearing than to someone in a gray suit and tie." Willie Smith
"For real People in real situations in real places" Willie Smith