1976--Company Started with partner Laurie Mallet (Digits)
Clientile: Common Person to the Wealthy and Prominent.
Aim: To design clothing that was stylish yet affordable.
*Favored Natural Fabrics---Practical for average consumer
Trips to India
“Models pose in clothes, People live in them”
First Collection
*12 Piece
*Hallmark of Willie Smith Designs
--natural fabrics,
--relaxed, comfortable fit,
--colorful and eye-catching material
--reasonable price tag
No comments:
Post a Comment